015,200 sq ft
The Street
A themed indoor street running the length of the venue — facades, palms, wet-look cobbles and neon signage. The café, store and arcade frontages all open onto it.
Arcade cabinets · café seating · store frontage
Concept · Not yet open
The IMMERSE Arena
A planned 24/7 physical gaming arena in Glasgow. Everything shown here is concept work in development — layout, capacities, dates and pricing are indicative and subject to change.
The physical space
A venue built like a film set
One large-format industrial shell, transformed into Havana, Manhattan and Tokyo movie-set districts. Cinematic lighting, hospitality and glass-fronted gaming spaces make every street part of the experience.
18,000 sq ft
Target floor area
220 guests
Planned capacity
90+ seats
Play stations
24 / 7
Opening hours
Concept renders for illustration only. Final venue design, dimensions and finishes will differ.
Floor layout
Six districts off one street
Every district has its own lighting state, sound zone and session length, so a quiet TCG afternoon and a full tournament night can run at the same time.
023,400 sq ft
PC Arena
Tiered rows of competition-spec PCs under the LED ribbon, with a raised head-to-head stage for finals and league nights.
48 PC stations · 2 stage pods
032,600 sq ft
Xbox / PS5 Lounge
Sofa-and-OLED console bays on 65" and 77" LG panels, built for four-player sessions, FIFA nights and fighting-game brackets.
24 console seats · 8 bays
042,100 sq ft
Sim Racing Paddock
Direct-drive rigs in a paddock layout with a live timing wall, pit-lane lighting and space for a six-car grid.
6 motion rigs · timing wall
051,400 sq ft
VIP Streamer Arena
Four broadcast-ready creator suites with treated acoustics, key lighting and audience seating for live shows.
4 creator suites · 40 seats
063,300 sq ft
Store, Café & Pokémon
IMMERSE hardware and merchandise retail, full-day café service, and a dedicated Pokémon trading, play and merch corner.
Retail floor · café · TCG tables
Sessions & pricing
Every slot, every price
Indicative launch pricing, per player, per session. Members book earlier and pay less. Slots below are the live session grid used by the booking system.
Loading session grid…
Rollout order
Trade first. Then the arena. Then the shop.
IMMERSE is being built in sequence so each phase funds the next.
- Phase 01Live
Trade supply — live now
B2B wholesale, bulk and white-label supply is trading today. MOQ 1,000 units per model.
Request trade pricing - Phase 02In build
The Glasgow arena
Site, fit-out and launch. Sessions, memberships and café are being taken as launch reservations now.
Reserve a launch session - Phase 03Queued
Single-unit consumer shop
Once the arena is open, every product in the shop switches from “Coming soon” to real prices and checkout.
Preview the range
Inside the concept
Designed as one continuous experience
From the entrance sequence to the last station timer, the arena is planned as a single, unbroken piece of theatre.
Image slotLED ribbon takeover artwork
Continuous LED ribbon
An unbroken screen wrapping the arena — trailers, gameplay highlights, event promotion, launch countdowns, character animation, tournament moments and full visual takeovers.
Image slotEntrance tunnel concept artwork
Immersive entrance
A themed arrival sequence with cinematic lighting, spatial audio, interactive elements and an instructional welcome that sets up your session.
Image slotAudio system concept artwork
Premium venue audio
A tuned, full-room audio system built for atmosphere without fatigue over long sessions.
Image slotPS5 Pro OLED zone artwork
PS5 Pro zone
A console zone concept centred on PS5 Pro hardware with 65" and 77" LG OLED displays.
Image slotSupercomputer station artwork
Leaderboard supercomputer station
A flagship competition station for winners and top-ranked players, with live leaderboards across the venue.
Image slotPokémon section artwork
Pokémon section
Trading cards, Pokémon GO play, console sessions and merchandise in a dedicated area.
Image slotStreamer arena artwork
VIP streamer arena
A TikTok Live and Twitch Live setup for creators, with broadcast lighting, audio and audience seating.
Image slotStore and café concept artwork
Store & café
An in-venue IMMERSE store for hardware and merchandise, alongside a café for full-day play.
Planned sign-in flow
Scan. Choose. Play.
A frictionless session model designed to keep the floor moving 24 hours a day.
- 01
Scan membership card
Tap in at the gate with your IMMERSE card or gamer tag.
- 02
Choose console & games
Select your platform, titles and station from the terminal.
- 03
10-minute warm-up
Settle in, calibrate settings and get comfortable before the clock starts.
- 04
Station timer
Your session time runs on the station with clear on-screen countdown.
- 05
Automatic session end
The station closes down and resets itself, ready for the next player.
Status
In development
The IMMERSE Arena is not open and no opening date has been confirmed. Memberships, pricing and features described across this site are planned and subject to launch terms.
All third-party game titles, artwork, trademarks, logos and imagery remain the property of their respective owners and are referenced here for editorial and promotional purposes where permitted. Grand Theft Auto VI is a product of Rockstar Games / Take-Two Interactive Software, Inc. Call of Duty and Modern Warfare are products of Activision Publishing, Inc. IMMERSE is not affiliated with, sponsored by, or endorsed by any of these companies, and claims no ownership of their intellectual property.